Some days ago , I outlined why I believe that Mac OS X is no match for Windows 7 when it comes to the decision which OS is the best choice for the corporate network. Today, I want to tell you the main reason why I also wouldn't use a Mac privately. I just have to let this out publicly at least once. My aversion against Macs has nothing to do with OS features, overpriced hardware, or the ecosystem. You won't believe it, but it is this "I am a Mac" adverts that I find quite repulsive. Their main message is that if you want to look like a cool, stylish surfer and not like a dumpy business guy, you really need to be a Mac. That is, using a Mac is not enough, you have to show everyone that you are a Mac.
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Now, every time I go to a Starbucks, I can't help myself and I look at all those Macbook users, wondering if they bought this overpriced notebook with this shining oversized white logo only because they want to look like a cool surfer. I am sure many of them had good reasons to buy a Mac (the malware threat for example). However, there is no doubt that quite a few Apple customers believe that they simply have a better taste than the rest of us and who want to show the world that they are different. It is okay to be different, but buying a product to look different is just plain silly, in my view. Apple is pushing this attitude with these ads and that makes this company quite off-putting for me. Obviously, they are trying to attract more wannabes this way and I don't wanna be one of them.
I should mention that with the latest version of these ads Apple targets two new types as potential customers: arrogant machos and clueless little girls. 😉
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Final note: Just in case you are a Mac user and somehow got lost on this blog, please don't get me wrong. I am not saying that all Apple users are wannabes. All I am saying is that Apple's ads are targeting people who believe being a Mac is essential for a good a lifestyle. Anyway, I will treat you for a beer if you ever cross my way. I have no style, but we can talk about the things that really matter in life. But do me a favor please - don't show off your iPhone on the counter. I really can't stand that. 😉